Why Your Company Must be LinkedIn

Some marketing directors make the mistake of placing all focus on social media platforms such as Twitter and Facebook. While it’s certainly important to have a strong presence on these, it would be a massive mistake to leave LinkedIn by the wayside.

LinkedIn is not just about individual professional profiles. Since 2008, companies have been able to add company brand pages, similar to Facebook’s Pages. We’re going to give you four solid reasons why you should jump on this service and give your company a LinkedIn presence.

It’s Popular and Growing

LinkedIn is, plainly speaking, the biggest professional network in the world. It has over 250 million active users and is growing extremely quickly. The company claims it gains an additional two members every second.

In terms of overall popularity, studies have recently claimed that it even beats out social medial stalwart Twitter. While these can’t be considered 100% conclusive, it’s nevertheless safe to say that LinkedIn is absolutely huge and it’s only going to get bigger.

Get Targeted Leads that Convert

Google+, Facebook and Twitter are great platforms but they’re not very strong in driving targeted leads. LinkedIn, on the other hand, is all about giving people the business solutions they are looking for. Both individual and company profiles will have an abundance of links to others in the same space.

This means that if someone is already active or looking for something in a certain industry, it’s likely that your company will pop up as well as a related item. Users that land on your page will therefore be targeted, rather than completely random or accidental. Converting these users is much easier.

Build Relationships with Other Companies

It’s not all about creating buzz amongst potential customers. LinkedIn is also a very useful tool when it comes to enhancing business relationships with other companies. For example, it’s a great way to find new suppliers, distributors, consultants and freelancers. Building your network over time will give you a virtual Swiss army knife and it’s ready to go whenever you need it.

In addition to building up your contacts, people can also recommend and vouch for you. The more of these recommendations you build up, the more legitimate and trustworthy your company will seem. You can get plenty of leads this way, as people place a lot of trust in word of mouth.

Feed the Search Engines

Ranking your website organically on Google isn’t always the simplest thing to do. You may be up against some of the big hitters in the industry, especially when it comes to the profitable keywords.

LinkedIn can prove a powerful ally when it comes to your company’s online marketing strategy. The platform has plenty of clout in Google’s eyes, meaning that LinkedIn pages rank much more easily than your average local business website. You often won’t even need to do any search engine optimisation to get yourself some natural hits.

What does this mean? You can design your LinkedIn page to be a well-oiled funnelling machine, getting potential clients to find you via your profile. It can sometimes be even more effective than ranking your own website. So don’t delay, set up that profile today.