Your logo design is more than just the name of your company in fancy writing with a few bright colours mixed in. It’s the foundation of your entire brand. It sends out that initial message of your overall image. And that’s not all.

Your logo is important for a wide range of reasons and you may be surprised by just how much influence it can have on your business. The following list fully explains why having a good logo can make the difference between the success and failure of a business.

Build that initial trust

Your logo is your very first chance to grab a customer’s attention. When they see it, they’ll form an instant opinion on what you have to offer. First impressions can be quite powerful and if you have a lousy logo you’ll be playing catch-up from the very start.

You want your logo to let potential customers know that you mean business. You’re a professional organisation that should be trusted. You’re more than just a flash in the pan. You might even be a small business but that doesn’t mean you can’t deliver quality.

Make your logo design stand out

Many businesses haven’t quite grasped the advantages of a solid marketing plan. The focus is placed on the core business, leaving ‘extras’ like logos languishing in the background.

That gives your business a great opportunity to stand out from the crowd. Having a logo that exudes style and substance will grab the attention of a potential lead. Sitting pretty amongst other businesses that have dropped the ball will get you noticed.

Exude brand image

Every business has a target audience. Whether it’s the young teens looking to spend their pocket money, high-flying executives, or the yummy mummy, there’s a specific group that you’re looking to serve. Don’t you think you should cater to that audience by creating a logo the appeals?

It’s more than just whether your logo looks nice (though it obviously should!), but also whether it gives off the vibe you’re looking for. It’s about whether it ‘speaks’ to those that you’re looking to engage with. You only have a second to let them know you’ve got what they’re looking for. Use it well.

Keep your customers

Getting your hands on that new customer is always the hard part. However, don’t undervalue the ones you’ve already got. Companies are always making an effort to tempt people to try their services or products over yours and their spiffy logos twinned with solid marketing materials can make your business look tired and deflated.

Investing in your brand and image will let your customers know that you’re still at the top of your game. You care about what you’re providing and a logo refresh really makes that statement you’re looking for.

Learn from example

£4.6 million. That’s how much it cost BP for its new logo design back in the year 2000. It’s clear that the big companies really see the value in the design of a good logo. If the organisations that rake in millions every year see the value, don’t you think you should too?

Now we’re obviously not saying that you should spend anywhere near that for your new logo. Our argument is that your logo’s design should not be an afterthought. It should be given the attention it deserves as a decent logo can repay its initial investment very quickly by attracting droves of new clients.