Videos are taking the world of business promotion by storm. In fact, some experts believe that, in just a few more years, articles like this one will be rare. Online content will be communicated primarily through videos.

Since more and more consumers are relying on online videos to meet their entertainment and informational needs, business that do not include videos in their online promotional strategies will soon be at a considerable disadvantage. Venga Restaurant & Tapas Bar is staying ahead of the curve with an online promotional video from Carn Gerrish.

Venga’s Video

Venga’s promotional video includes an array of different techniques that help to engage the target audience and communicate the message. Through carefully-chosen background music and artistic shots, the video makes the viewer feel as if they were in the restaurant. It allows the audience to experience the atmosphere and ambience of Venga.

The relaxed interview format provides a lot of useful information without seeming unnatural or boring. Potential customers can enjoy the promotion and learn about the business in a way that can simply not be accomplished with a simple article.

Do Videos Help Your SEO Strategy?

The simple answer is: yes, absolutely. Online videos aid SEO in a number of different ways. Over the past few years, Google has continually updated their algorithms to promote good video content. Now, pages with video are over 50x more likely to rank on Google’s first search results page than pages without video. These are not just the viral videos you’ve grown accustom to seeing either. Google places a priority on information videos with useful content that answers the search query, like the one produced for Venga.

Online videos also give you an SEO boost by improving your click-through rate, reducing your bounce rate, and link building. Recent studies have shown that search results with video have significantly higher click-through rates than those with plain text only. Once your visitors arrive on your page, a video can keep them around longer and make them more likely to purchase your goods/services, and since Google’s new algorithms also place a high level of value on bounce-rates, that is a very important benefit.

In the SEO world, links are more valuable than gold. They effect a small businesses search rankings in many different ways. Many marketing experts now believe that video content can generate up to three times as many links as plain text. This is due to the simple fact that links are created by people, not computer bots, and people love video content! Embedded videos that focus on a single topic and offer high quality content can provide a major boost to your search rankings.

Easy Web Viewing

The websites of today offer a wide range of benefits over the outdated, boring html pages of the past. One of the more recent and most important benefits may be the ability to add easily viewable videos that fit with the overall design of the website. Video embedding and other techniques have made videos much more easily seen from all devices.

Videos represent the future of online content marketing. Just ask Mike Yeatman, the owner of Venga Tapas Restaurant and Bar, how pleased he was with his video promotion!