Although letterpress and screen printing might be good options for producing a few copies of a design, offset lithography printing represents the standard for mass production. This printing process works well when the designer understands how to work with its colour producing capabilities. Otherwise, the end result will most likely be mass quantities of dull, [...]
While the development of the internet and social platforms play key roles in connecting the business world, a well-designed business card still makes a huge difference when making connections and seeking new opportunities. On the other hand, a poorly-designed business card can significantly hinder all of your networking efforts. Creating a highly-effective business card design [...]
Anyone who has ever done a graphic design project has experienced the principle of emphasis. On the first draft, it looks like the heading needs to be bigger. On the second draft, the heading now makes the logo look too small by comparison. Then, on the third draft, the heading and logo look great, but [...]
Professional designers use an array of different terms to describe the relationships between elements in a design. From connection and separation to similarity and contrast or grouping and ungrouping, they all communicate how the elements within a design cooperate to provide the best possible effect. In every design, some elements should be connected, or similar [...]
Even for the most experienced professional designers, complex design techniques consume a lot of time and concentration. These techniques can add a great deal of depth to a design when used properly, but they can also distract the viewer from the focus of the design. Simple and effective techniques represent the true building blocks of [...]
Did you know that it only takes consumers one tenth of one second to obtain a first impression about another person? Studies show that making snap judgements is actually one of our minds most impressive abilities. This ability to form impressions so quickly is not at all restricted to people. In fact, other studies have [...]
Since business owners have to manage so many different issues and concerns throughout the course of a normal day, it can be tempting to undermine the importance of professional graphic design.
When it comes to design, logos may represent the most important, and possibly most difficult, element to create. To customers, a great logo design can become an instant reminder of your company, but an effective logo can also serve as a symbol for all your employees to follow.
For small to medium business owners, one of the biggest mistakes they can make is attempting to pitch their product or service to everyone.
In the field of graphic design, things are always changing and turning into new directions.
