The Psychology behind Great Typography
Great design and effective typography provide an excellent, enticing experience so that the message gets across to the target audience.
Can your font speak louder than your words?
In the widely-digital landscape of the world today, consumers are more conscious of typography and other design elements than ever before.
Why’s the typeface Helvetica known as Switzerland?
Helvetica was the most used typeface of the twentieth century and still remains one of the top 5 most used fonts in the world today, but why do we see it called Switzerland and Swiss?