Recently, we covered several changes you can make to your website to improve your ranking on Google. But getting to the first page of the search engine giant isn’t all about what’s on your site, it’s also important to look at what’s going on elsewhere.

Essentially, it all comes down to quality links pointing to your website and the social media vibes you’re sending out. Our campaigns are built on layered strategies that combine a number of different sources – these are just a few you can implement for your company right off the bat.

Social Media Presence helps you SEO

These days, businesses are not just expected to have a modern website with all the bells and whistles attached, but you should also ensure you have plenty of clout amongst the social media giants.

We’re talking about Facebook, Twitter and Google+ as a bare minimum. Ensure you update these profiles regularly and that they are all branded with your logo and colours. Remember, it’s important to maintain a professional image with everything you do online.

Not only will these social media signals please Google, but it will also enhance your relationships with both existing and potential customers. They’ll see that you’re more than just a business and that you’re willing to engage. Bring on the brownie points.

Press Releases

We’re not necessarily talking about getting your website featured on the front page of BBC News (though that would be nice!), but rather using one of the many press release services online. These allow you to get the news about your business out there using industry relevant sources, which can be a handy tool for traffic.

The other good thing about these press releases is that Google values them in a big way. Each link that you place in one of your news articles counts as a ‘vote’ for your site (simplistically speaking). Just a single link pointing back to your website can make your site jump up in Google by several spots.

There is a caveat, however. You need to be careful about which services you sign up to. Many are either a complete rip-off or will actually harm your site by providing low-value links. Stick to the quality websites and expect to pay market value for these links.

Guest Posting

We’ve already mentioned how a link counts as a ‘vote’ in the eyes of Google. The more quality links – and we really want to emphasis quality here – you send back to your site, the better the chance of ranking on the first page.

One great way of getting these links is by writing guests posts on relevant websites. Think about some popular websites that cover your industry and see whether there are opportunities for your business. Many sites will charge you for the privilege, but others will allow you to place a link in exchange for quality content.

These are just 3 ways of tackling your off-site strategies. There are countless others and with just a little creative thinking it’s possible to get valuable links that won’t cost you the earth. If you’d like to discuss the options for your business, don’t hesitate to give us a ring.